Who We Are
We envision a world where everyone feels beautiful and empowered, beauty of our customers while promoting self-confidence and self-expression. Embracing their unique features and expressing their individuality through our diverse range of beauty products.
Hsin, the Co-Founder of Pure Plus Vital and a master pilates instructor for over nine years, channeled her passion for holistic wellness into creating a vegan skincare line with no artificial ingredients.
Her value of cruelty-free living inspires these products, and she wants to tailor them to all women’s natural beauty(especially for sensitive skin)
Hsin meticulously researched and developed products infused with Asian Chinese herbals and blended with high-performance natural ingredients, from gentle cleaners to rejuvenating moisturizers to anti-aging serums with alternative retinol.
Her goal is to continue dedicating herself to purity both within and without, using mindfulness as the core concept of pilates practices and applying self-care rituals daily.
From years of teaching Pilates, Hsin has many loyal clients who gave her feedback about her pure forms in Pilates teaching, and her passion for delivery showed through each of the classes she taught.
Encouragement from her many clients and friends led her to skincare entrepreneurship. This was a testament to her commitment to the journey of inner and outer wellness, which she pursued with a pure heart and embraced as a vibrant, vital life.